Thu, April 10, 2008
DURACORP, LLC ANNOUNCES NEW NAME AND BRAND IDENTITY
DuraCorp, LLC, an innovative manufacturer of thermoformed paper products, announced today that it will change its name to SOLUT! The new name is derived from the word ‘solutions’, and better reflects the core essence of the Company—responding quickly to provide creative solutions for the packaging needs of its customers. As an important part of our new brand identity program, the Company has also introduced a new logo and tagline “FORMING SUSTAINABLE SOLUT!ONS” to focus attention on its distinctive abilities to form uniquely designed paper based packaging solutions.
Bill Shepard, chief executive officer of SOLUT!, states that the Company remains focused on utilizing its unique process of thermoforming corrugated and solid paperboard materials. “We offer creative, functional, and sustainable packaging alternatives to plastic, aluminum foil, and traditional paperboard packaging. We are excited to continue serving the growing packaging needs of national and regional clients in the supermarket, QSR, fast casual dining, commercial bakery, food processor, and distribution foodservice markets,” says Shepard.
The Company is introducing the new SOLUT! brand in the April edition of The
Progressive Grocer magazine, and is launching a new website at www.gosolut.com. In addition, SOLUT! has been invited to exhibit at the Wal-Mart Sustainable Packaging Exposition in April, and will also be exhibiting at the International Dairy Deli & Bakery Association show in New Orleans June 1-3 at Booth 4656.
Erik O’Neil, Vice President of Sales, adds “only our name has changed to better reflect the brand essence of our growing company, and we are committed to responding quickly to the packaging needs of our customers with creative solutions”.
SOLUT! is headquartered in Lewis Center, OH, and can be contacted at (877) 609-9450.
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